Zeruri - Prince Gupta

OVERVIEW

Zeruri Clothing (zeruri.in) is a minimalist clothing brand for men that is making slow fashion stylish with timeless clothing that are basic but aren’t boring and basics that every man need. At Zeruri, a man will find his wardrobe staples, done right.

Scope

The scope was to redesign the website to resonate with the brand and bring life to their digital presence. The UI has been designed to provide users a no nonsense direct to business approach where the users can reach checkout with the least number of steps and without any distractions as quickly as possible, minimalism at best aligning with the brand’s ideology.

Problem

The brand had a dated website that did not meet the expectations of their target audience. The website was difficult for users to navigate and find the clothing they needed. This was hurting the brand’s online presence, leading to a decrease in traffic and conversions. A UI redesign was needed to modernize the website and create an intuitive user experience that aligns with the brand values and meets the needs of our users.

Solution

We redesigned Zeruri Clothing, their website that enhances user experience by providing users the products they are or might be looking right at their accessible screen real estate reducing confusion. Once users land on the website there they can directly see all the offerings the brand have, avoiding confusing collections and categories as the brand deals in limited variety of basic apparels. Design is revisited too to make the website look fresh and up-to-date.

My Role

UI/UX Designer

Tools

Figma