I’m Prince Gupta, a product and UX designer working on AI products, currently designing NEUMAI’s first product.

I make complex systems clear, usable and shippable, from research to launch. MSc UX Design, Kingston University.

Selected work

AI · Brand and web design · Live

NEUMAI: brand and website

A polished identity and a live website for an early-stage AI company that had to impress, not just inform. Designed and built by me.

See the case study: NEUMAI: brand and website

AI · EdTech · MSc major project

LearnSwitch AI

An AI learning companion that switches content between text, audio and video. What testing with four people taught me about designing around AI.

See the case study: LearnSwitch AI

Usability research · MSc coursework

SpareRoom usability study

An independent test of SpareRoom’s search, ad posting and Where to Live Wizard on desktop and mobile, with four participants, and an untested redesign under an invented brand.

See the case study: SpareRoom usability study

Lean UX · AI concept · MSc coursework

Travel Tarot

A concept for an AI-assisted solo travel planner, taken from assumptions to a paper prototype and a five-person test. What it shows and what it doesn’t.

See the case study: Travel Tarot

Fintech · Mobile · MSc coursework

Finovo

A mobile app concept that brings invoicing, expenses and projects together for freelancers, from paper prototype to a small valence test.

See the case study: Finovo

About

My approach: start from the research, keep the system clear, and make it shippable.

I started in client work at Surreal International in India, designing websites and apps for clients across India and the Middle East. I then took an MSc in User Experience Design at Kingston University London, graduating with Merit in 2024.

Today I design, and build the front end with AI-assisted development, for NEUMAI’s first AI product, part-time and before launch.

Experience

  • Product Designer · NEUMAIPart-time, pro bono. Early-stage AI startup, pre-launch.Nov 2025 – now
  • Freelance Designer · IndependentBrand identity, graphics and websites for three clients.Jan – Aug 2023
  • UI/UX Designer · Surreal InternationalClient websites and apps for India and the Middle East.Jun 2022 – Jan 2023

Education

  • MSc User Experience Design, Merit · Kingston University London2023 – 2024
  • B.Com Computers · Osmania University2018 – 2021
Download CV (PDF)