I’m Prince Gupta, a product and UX designer working on AI products, previously at Surreal International.

I make complex systems clear, usable and shippable, from research to launch. MSc UX Design, Kingston University.

Selected work

AI · EdTech · MSc major project

LearnSwitch AI

An AI learning companion that switches content between text, audio and video. What testing with four people taught me about designing around AI.

See the case study: LearnSwitch AI

Usability research · MSc coursework

SpareRoom usability study

An independent test of SpareRoom’s search, ad posting and Where to Live Wizard on desktop and mobile, with four participants.

See the case study: SpareRoom usability study

Lean UX · AI concept · MSc coursework

Travel Tarot

A concept for an AI-assisted solo travel planner, taken from assumptions to a paper prototype and a five-person test. What it shows and what it doesn’t.

See the case study: Travel Tarot

Fintech · Mobile · MSc coursework

Finovo

A mobile app concept that brings invoicing, expenses and projects together for freelancers, from paper prototype to a small valence test.

See the case study: Finovo

About

My approach: start from the research, keep the system clear, and make it shippable.

I started in client work at Surreal International in India, designing websites and apps for clients across India and the Middle East. I then took an MSc in User Experience Design at Kingston University London, graduating with Merit in 2024.

Today I design, and build the front end with AI-assisted development, for NEUMAI’s first B2B AI product, part-time and before launch. Two years of event operations in London hotels taught me to plan to a fixed deadline and to notice small service problems worth fixing.

Experience

  • Product Designer · NEUMAIPart-time, pro bono. Early-stage AI startup, pre-launch.Nov 2025 – now
  • Hospitality Staff, Events & Banqueting · ECB Services, LondonAgency placement, mainly the Mercure Earl’s Court London Suite.Aug 2024 – Sep 2026
  • Freelance Designer · IndependentBrand identity, graphics and websites for three clients.Jan – Aug 2023
  • UI/UX Designer · Surreal InternationalClient websites and apps for India and the Middle East.Jun 2022 – Jan 2023
  • Customer Service Associate · AmazonOct 2021 – Apr 2022

Education

  • MSc User Experience Design, Merit · Kingston University London2023 – 2024
  • B.Com Computers · Osmania University2018 – 2021
Download CV (PDF)